How are companies repositioning themselves with regard to digitalisation?

Trend analysis for start-ups and growth potential through data-based business models and the platform economy in the chemical and pharmaceutical industry

Digitalisation affects all areas of society and the economy, including the innovation landscape and the business models of established industry sectors and companies. Among others, start-ups are playing an increasingly important role as drivers of innovation. Their success is based on rapid decision-making processes, using the latest technologies and innovative working methods. Start-ups are often associated with major companies in the Internet economy. However, start-ups are also often attractive partners and exemplary innovation models for established companies in other sectors such as the chemical and pharmaceutical industry. Platforms and data-based business models are playing a growing role for the chemical and pharmaceutical industry as part of digitalisation – but which ones?

In a project, the IG BCE Foundation for Labour and Environment of the IG BCE is investigating how digitalisation influences the business and innovation models of established industrial companies and sectors. Which strategies are established companies pursuing when using start-ups or platforms? What do they hope to achieve with these innovation and production models? Which challenges – especially for trade unions and employee representatives in companies – are becoming more pertinent as a result of these developments? And which strategies can and should be pursued by works councils and trade unions to maintain and strengthen good work – even in an increasingly digitalised economic landscape?

These questions are being investigated in several parallel projects. The first results are expected by autumn 2020.